Retailers and resellers the world over – both large and small; on line and off – are facing unprecedented and relentless challenges to their business and their very business models. The newly empowered consumer is in control and demanding more; more choice, better pricing, improved quality, timely and transparent information, and greater convenience. Finding differentiated, added value product and brand offerings season over season to meet this demand and keep these customers coming back is critical yet more challenging than ever.
At the same time, there are hundreds of thousands of small and medium sized producers across North America and globally that have tremendous commercial potential but only reach a tiny portion of their potential market. In the face of these pressures how do retailers and producers protect and grow profits, build competitive advantage and set a course for a technology driven future that is hard to predict?
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